The Impact of Artificial Intelligence on Re-engineering Administrative and Marketing Processes in Private Sector Companies

Abstract

Artificial Intelligence (AI) has become one of the most influential technological innovations affecting organizational structures, administrative systems, and marketing strategies across private sector companies. The study employed a qualitative research design using semi-structured interviews with 15 participants selected purposively from different private sector organizations. Data were analyzed using NVivo qualitative data analysis software through thematic coding. The findings revealed that AI significantly improved administrative efficiency, decision-making processes, customer engagement, marketing personalization, and operational automation. Thematic analysis identified several major themes including operational efficiency, digital transformation, employee adaptation challenges, customer behavior analysis, predictive marketing, and organizational competitiveness. Organizations that strategically integrate AI technologies into their operations are more likely to achieve long-term operational flexibility and market responsiveness.