ASPECTS OF DIGITAL IDENTITY IN E-COMMERCE

Abstract

This book explores the diverse facets of digital identity in the realm of e-commerce, investigating its creation, management, regulation, and practical applications. Through a comparative analysis of case studies from the United States, Canada, India, and the European Union, the study illuminates the varying approaches and challenges associated with digital identity frameworks in different countries. The findings highlight the critical role of digital identity verification in enhancing security, improving customer experiences, and reducing fraud in online transactions. The study underscores the importance of robust digital identity verification mechanisms in e-commerce, emphasizing the need for businesses to prioritize user privacy and regulatory compliance to build trust with customers. Furthermore, the research offers insights into the transformative potential of digital identity verification in enhancing the overall customer journey and facilitating business expansion. Based on the findings, the study recommends further research to explore the efficacy of different digital identity verification methodologies, technologies, and their impact on customer trust and loyalty. Additionally, there is a need to investigate the scalability and interoperability of digital identity solutions to meet the evolving demands of the e-commerce sector. In conclusion, this research underscores the critical role of digital identity verification in e-commerce, offering valuable insights for businesses looking to enhance security, customer satisfaction, and growth in the digital landscape.