Determinants of Consumer Choices: A Deep Dive into Shopping Patterns

Abstract

The primary aim of this research is to explore key factors that significantly influence consumers' perceptions of prominent organized retail stores. The evolution of retailing has led to more organized formats, distinctly different from traditional retailing methods. This study hypothesizes a positive correlation between dependent shopper behaviors and independent variables such as motivation, perception, learning, and attitude. We utilized quantitative methods for analysis. A field survey was conducted across various retail outlets in Erbil, employing a random sampling technique to gather data. Researchers distributed 150 questionnaires, receiving 129 in return, of which 117 were deemed valid. The questionnaire items were presented in a multiple-choice format. Notably, the attitude factor scored the highest at .708, suggesting a strong linkage between consumer attitude and shopping behavior.